Time to Convert Website Visitors into Potential Customer is NOW!!!

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Lead is an individual or an organization that expresses interest in your services or products.

Successful Business keeps getting leads from legacy sources, even without Managers noticing it. However for expanding a business conventional sources may not be sufficient enough. Hence the need for Online Lead generation.

It’s a process of converting random website Visitors into Suspects and into Prospects, eventually.

Lead is a Function of Visitors

More Visitor = More Leads

But that’s only half the truth

A website attracts random visitors from all around the world, only some of them are interested in the services or products offered by the website.

Targeted Traffic = More Leads

SPICER Methodology by OrangeWit is an end to end solution to grow your business online. It starts with attracting targeted visitors by distributing right content at right places and then promoting the visitors into potential customers.

Set goal

Set Goals

Once a definite goal is set your mind devices ways to achieve it and things around it start moving. The best way to go after your goals is to write them down.

In order to have better control over final output SPICER Methodology is the solution. It helps you break the sales process into smaller intermittent goals like

  • Set Goals in terms of Visitors
  • Set Goals in terms of Leads
  • Set Goals in terms of Inquiries / month
  • Set Goals in terms of Social Media Followers, Likes, Shares, etc.
Set goal


Once potential customers are identified its time to attract them on your website. A multi-channel strategy is employed to invite them by sharing compelling audio visual content

  • Inspire strangers looking for your product / service on Search Engine
  • Invite Social Media Users by distributing right content
  • Write Blogs & Articles to educate customers
  • Attract potential customers by launching Email Campaign
Set goal

Enable Closure

Registered users are your best prospects of converting into customers and buy your product online. This makes it very important to nurture them in the direction of sales.

This is the most important part of SPICER Methodology as this is where business is generated. Its is therefore important to serve a personalized experience to every registered user.

Online & Offline nurturing techniques are

  • Nurture the lead with important data
  • Monitor the marketing campaigns
  • Integrate Leads in Sales CRM
  • Marketing Automation

Free Digital Marketing Report

Learn more about MOET product, view online manuals, get the latest downloads, and more. Connect with us, or get service, support, and professional advice from our team.

You Can Do It Yourself

Learn more about MOET product, view online manuals, get the latest downloads, and more. Connect with us, or get service, support, and professional advice from our team.

Lets power your website to generate a steady stream of leads for your business with Digital Marketing

Who Should do it?

  • B2B Businesses
  • Builders & Realtors
  • Service Oriented Companies
  • Manufacturing Companies
  • Logistic Companies

Leads are the lifeline of any business and Lead generation must be done by every company!

Explore Lead Generation Opportunities




Planning is the second phase in SPICER methodolgy. Once Goals are set, we need to generate a detailed Plan that works in the direction of achieving the set Goals.
Different tasks are identified and allotted to different members of team or departments.

  • Understand Sales Process
  • Identify Ideal Customer persona
  • Pin down their needs
  • Define Customer Journey
  • Plan Campaigns accordingly
  • Set KPI


We now have successfully invited random visitors on your website. The task now is to keep them there and not let them loose interest. A Connect is established as they share their details such as email & mobile

  • Create top of the line User Experience
  • Initiate effective call-to-actions (CTA) such as ‘Share e-mail id’ Or Fill up Forms
  • Compelling Landing Pages with effective content
  • Marketing offers for Lead Generation


We have successfully converted a stranger into a customer. Now is the time to convert a happy customer into a promotor of your business.

A happy customer provides repeat business or a new business opportunity when Re-engaged at right touch points with right content.

Reengagement touch points are

  • Happy Customer is source of a repeat business
  • Provide vital info about other products &s; services
  • Ask whether he would like a call back after a while; say 3 months.

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