Best brand recalled today is not what you saw in the newspaper, infact it is what you saw on internet

or use keys  

A brand arouses expectations just by sight. It guarantees results to a certain extent.

A brand promises the satisfaction even before delivery.

You business came this far because you were an Individual Brand; For the community, for the friends, for your own family! Their trust in you meant your business can piggyback your Brand Promise and chug along.

But your personal brand promise will take your business only to a certain level. To build a business which will have bigger impact and deliver on bigger expectations , you need to create a Brand out of your business.

Let SPICER Methodology by OrangeWit build a strong brand promise that connects your purpose, your positioning, your strategy, your resources and your customer experience. It enables you to deliver your brand in a way that connects emotionally with your customers and differentiates your brand.

Set goal

Set Goals

Once a definite goal is set your mind devices ways to achieve it and things around it start moving. The best way to go after your goals is to write them down.

In order to have better control over final output SPICER Methodology is the solution. It helps you break the sales process into smaller intermittent goals like

  • Set Goals in terms of Brand Reach
  • Set Goals in terms of Brand Awareness
  • Set Goals in terns of Brand Recall
  • Set Goals in terms of Brand Association
  • Set Goals in terms of Brand positioning
  • Set Goals in terms of Brand Promoters
Set goal


Once potential customers are identified its time to attract them on your website. A multi-channel strategy is employed to invite them by sharing compelling audio visual content

  • Social Media Campaign
  • Email Marketing Campagin
  • Video Marketing Campaign
  • Attract potential customers by with blogs and articles
  • Advertise on web with Google AdWords
Enable Closure

Enable Closure

Registered users are your best prospects of converting into customers and buy your product online. This makes it very important to nurture them in the direction of sales.

This is the most important part of SPICER Methodology as this is where business is generated. Its is therefore important to serve a personalized experience to every registered user.

Online & Offline nurturing techniques are

  • Share
  • Retweet
  • Referrals

Free Digital Marketing Report

Learn more about MOET product, view online manuals, get the latest downloads, and more. Connect with us, or get service, support, and professional advice from our team.

You Can Do It Yourself

Learn more about MOET product, view online manuals, get the latest downloads, and more. Connect with us, or get service, support, and professional advice from our team.

Companies that introduced online shopping for customers have registered 40% growth in sales

Who Should do it?

  • B2B Businesses
  • Builders & Realtors
  • Service Oriented Companies
  • Manufacturing Companies
  • Logistic Companies

Build a lasting Brand




Planning is the second phase in SPICER methodolgy. Once Goals are set, we need to generate a detailed Plan that works in the direction of achieving the set Goals.
Different tasks are identified and allotted to different members of team or departments.

  • Choose a specific theme for a your Brand
  • Identify right channels to promote your Brand
  • Choose a cohort of customers. eg. Specific age group, gender, Demography, Geography
  • Identify customer touch points/points of association


We now have successfully invited random visitors on your website. The task now is to keep them there and not let them loose interest. A Connect is established as they share their details such as email & mobile

  • Update & Newsletters
  • Social Media Followers


We have successfully converted a stranger into a customer. Now is the time to convert a happy customer into a promotor of your business.

A happy customer provides repeat business or a new business opportunity when Re-engaged at right touch points with right content.

Reengagement touch points are

  • Set Goals in terms of people who gave a missed call back
  • Set Goals in terms simple SMS such as Yes/No
  • Set Goals in terms of Likes and Mentions on social media
  • Set Goals in terms of coupons filled and sent back by target audience

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