Successful Digital Marketing Campaigns - Why & How to Plan?

Successful Digital Marketing Campaigns - Why & How to Plan?

Mandar Ghotkar | 17th Jan 2017
SPICER by OrangeWit is an advanced framework to ensure results from Digital Marketing Campaigns. SPICER helps to execute Digital Marketing plans in a structured manner so that business goals of any business are achieved. In this article, we will discuss about various aspects of planning a successful digital marketing campaign.
Successful Digital Marketing Campaigns - Why & How to Plan?

Successful Digital Marketing Campaigns - Why & How to Plan?

In the previous article, we saw Why Setting Goals is important for Success of Digital Marketing Campaigns. If Goal is the Polestar, Planning is the compass of Digital Marketing Campaigns. Online Marketing campaigns are executed to achieve set business goals such as Generate Online Leads, Generate Online Sales, Online Brand Promotion. To make Digital Marketing campaigns successful a well laid plan is utmost important.

Planning each activity and aligning them in sequence ensures that the Digital Marketing Campaigns are always in the direction of achieving set business goals.


An Online Marketing Campaign is a set of activities done to achieve business goals. These activities follow a set sequence to achieve best results. Some of them run individually and some in parallel. Planning phase in SPICER is thus important to understand each activity and align them in sequence. This ensures that the Digital Marketing Campaigns are always in the direction of achieving set business goals.

Activities considered during planning phase are

1.       Identify Customer Persona
List important aspects of ideal customers like their age, gender, location, profession, social habits, etc.

2.       Identify Influencers
Influencers on social media influence the decisions of your customers. Identify and list them all

3.       Analyze Competition
Identify your local, national & international online competitors and their digital marketing strategy

4.       Device Content Strategy
Identify content that is important to your customers and adds value to their business

5.       Chart Customer Journey
List various milestones in customer journey of converting a suspect into a customer

Planning Phase in SPICER Framework is critical as Suspects for Digital Marketing Campaigns are generated during this phase.


6.       Design a UI
Identify how the website will appear to potential customers when they land on it

7.      Design SEO Strategy
Prepare keywords, list on-page & off-page activities for top ranking in search engines

8.     Design Social Media Strategy
List various social media channels where your ideal customers are and are ready to consume your content

9.     Device Email Marketing Strategy
Plan various emails, their content, their frequency and identify right email providers

10.   Budget Strategy
Identify & allocate budgets for paid advertisements, promotions, subscriptions, etc.

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In a successful Sales Process, Suspecting is the most critical activity.  Similarly Planning Phase in SPICER Framework is equally important as it  delivers Suspects for Digital Marketing Campaigns.

We now have our business goals and a plan to achieve them. Its time for us to start a Digital Marketing Campaign by attracting right people from right channel with right content. Our next article of Why Invite?