In the previous article of How to Plan Successful Digital Marketing Campaigns, we identified various important activities to run Digital Marketing campaigns successfully. We created suspects by creating a customer persona, identified the channels where we can find them and created content that will interest ideal customers on internet.
“The World is Flat – Thomas Friedman
Internet, today, has reached all parts of the world and touches every individual in one way or other. Marketing professionals have gained hugely with this aspect of internet. They have used the platform to increase their reach, promote brands, increase revenue and other important aspects of business. With increasing reach of internet to practically every individual, every single person who uses internet qualifies to be a potential customer.
SPICER Framework helps you attract potential customers by reaching right people on right platforms with right message.
Digital Marketing professionals must understand the dangers of this and play their cards accordingly. Digital Marketing campaigns should be result oriented. They should be targeted towards a group of people who are looking on internet for service or product you offer.
Online Marketing campaigns are successful to deliver desired results only and only when the message reaches right people. SPICER Framework helps you attract potential customers by reaching right people on right platforms with right message.
Critical Elements for Success of Invite Phase are
- Right People
We have generated Suspects by categorizing leads across various parameters such as age, gender, location, profession, etc. This group of people are our customers in making.
- Right Channel
We have identified social networks where our ideal customers can be found. These are our right channels to promote our content
- Right Content
We have analyzed social habits of our ideal customers and now know what they like to read and the topics important to them. Create blogs, posts, articles, videos, infographics, etc. to deliver right message
- Right Link
Your message has reached right people on right channels, now they want more from you. Invite them to visit your website by providing a link back to your website
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If Planning is Suspecting Phase of a Sales Process, Invite is Prospecting Phase
Thus, by inviting them, we have potential customers to our website. Now its time to know each other and take the relationship to next level. Our next article on how t?