It was monsoon of 2016 when the idea to develop a Digital Marketing Studio was conceived. A Techie, a Salesman & a Techno-Functional came together to disrupt the world of Online Marketing and thus OrangeWit was formed. We wanted OrangeWit to revolutionize the Digital Marketing industry not only on the planes of process but also the thinking.
We had a tried, tested & proven sales process, a process used in traditional marketing and we had a modern process like Inbound Marketing by HubSpot. We decided to map Traditional Sales Process with Inbound Marketing.
We started by analyzing Online Marketing objectives of businesses in different sectors. We identified that businesses want to achieve these three objectives from Digital Marketing Campaigns.
1. Generate Online Leads
2. Generate Online Sales
3. Online Brand Promotion
Big or small, B2B or B2C, startup or established business – all of them have Online Marketing needs that can be broadly classified as given above.
Our Challenge: To develop a unique methodology for Digital Marketing that works equally well for any of the Online Marketing needs of our customers.
SPICER is a carefully crafted framework that seamlessly combines traditional sales process with Inbound Marketing. SPICER can be implemented to achieve any of the Digital Marketing objectives mentioned above.
Our Solution: SPICER
SPICER by OrangeWit is an advanced framework to ensure results from Digital Marketing Campaigns. SPICER helps to execute Digital Marketing plans in a structured manner so that business goals of any business are achieved. SPICER is a carefully crafted framework that seamlessly combines traditional sales process with Inbound Marketing. SPICER can be implemented to achieve any of the Digital Marketing objectives mentioned above.
1. Set Goals
Businesses are driven by Goals & Targets. As a first step we understand their requirements and help businesses set realistic Digital Marketing goals
2. Plan (Generate Suspects)
We believe that ‘Well planned is half done’. Planning phase involves identifying ways & means to achieve the goals set in previous step
3. Invite (Generate Prospects)
Once Online Marketing channels are identified, its time to attract potential customers on your website. They are invited to visit your website by promoting useful information on various platforms
4. Connect (Generate Acquaintances & Qualified Leads)
You have potential customers on your website. They know you but you don’t know them. Its time to get acquainted with them and nurture the relation further
5. Enable Closure (Generate Customers)
Sweetest phase! All efforts, put in previous stages, are converted into revenues during this phase. Visitors are inspired to buy your product or service and become customers
6. Reengage (Generate Promoters)
Generate repeat business, generate referrals and improve up-selling & cross-selling by re-engaging customers. We inspire your customers to promote your business on their social networks
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SPICER also acts as a methodology to chart Customer Journey. Our next articles explain each phase in details